MSNBC通过纪录片收购将CNN竞争提升到新的水平
MSNBC Takes CNN Rivalry to New Level With Documentary Acquisitions
MSNBC通过通过专门针对非小说节目的恢复的手臂提高收购来增加有线新闻竞争对手CNN在爆炸纪录片领域中增加了竞争。MSNBC电影在6月表现出了严重的意图，当时它赢得了激烈的竞标战争，以获得“纸质竞标”。 ＆Glue，”视觉艺术家和先前的奥斯卡提名JR，在其Tribeca电影节首映之前。此后，“ Paper＆Glue”有资格获得奥斯卡奖的考虑，并与CNN Films和Sony Pictures Classics支持在内的纪录片竞争。 MSNBC还有两张简短的纪录片以供奥斯卡考虑 - 艾米丽·哈罗德（Emily L. （Vision Field Comples“设施”。）“我们我们正在生态系统中存在的樱桃挑选项目，无论是工作室的内容，独立电影制片人还是制作公司，” MSNBC总裁拉希达·琼斯（Rashida Jones）解释说。带来了资深Docu制作人阿曼达·西班牙（Amanda Spain）在三月份担任Longform收购副总裁。“在MSNBC电影中，我们收购完成的电影，或正在后期制作或预生产中的电影，甚至我们在早期开发中都会上映，”西班牙Adds.msnbc电影与姐妹分区的焦点剧本合作为2020年10月的Air Division Focus Prooter搭配Air Dawn Porter的纪录片《我看到的方式》。历史，NBC说。 Per Nielsen是Doc的无商业电视首映，在一年前被任命为NBC News和MSNBC之前，琼斯，NBC News和MSNBC的高级副总裁jones。 “有这样的计划的受众，并且有一个市场，”考虑到它的早期迹象表明这种内容可以为我们的网络工作。这是可以对我们的受众介绍的内容，并且有兴趣。所以，我们如何建立一个以此为基础的生态系统？” 3月，琼斯雇用了西班牙。从那以后，西班牙收购了九部专题纪录片，五个纪录片和三个短裤。除了JR的“纸与胶水”外，它们还包括雷切尔·博因顿（Rachel Boynton）的“内战（或者，我们认为我们是谁）”，克里斯托弗·斯托德（Christopher Stoudt尼古拉斯·米姆（Nicholas Mihm）的“在山谷的黑暗中”。安德烈·盖恩斯（Andre Gaines）的“我们讲的故事：生育秘密”，由NBC新闻主播和通讯员Sheinelle Jones主持，将于12月19日在MSNBC上播出。她说，“我们讲的故事：生育秘密”被认为是一个广播时间。“在我们的空间中，我们正在制作故事片，但我们也在做系列，然后仍然有您的广播时间。” “所以，我们的漫长形式不仅仅是一件事。”至于她想要的东西，西班牙说：“嗡嗡作响Anity”和一个超出了头条新闻的故事。“ MSNBC是新闻和政治的地方，因此我们确实想确保我们在这些故事背后讲故事，”她说。 “人们阅读了标题或看到新闻主题，他们认为自己知道一切，但是纪录片的伟大是，他们更深入地深入研究人们认为自己知道的事物，并真正展示了这些问题或时刻的人类方面历史。” JR的最后一部长篇文档“面对地方”，与已故的Agnes Varda和MSNBC电影一起赢得了奥斯卡提名，并与Abramorama合作，将“纸与胶水”放到剧院中，有资格获得本赛季奥斯卡的考虑。 MSNBC Docus通常在周日晚上在新闻电缆机上播出，并最终进入MSNBC在NBCUniversal拥有的流媒体服务上的MSNBC的选择频道。“我们与MSNBC电影的目标之一是试图吸引新的观众，”琼斯说。 “因此，有些人对SE主题，但不一定要观看MSNBC或不一定总是看线性。因此，简单的目标是扩大我们的受众群体并使我们的受众群体多样化。流媒体是其中的一部分，我们的一些计划正在流媒体上，但确实正在寻找机会吸引更多不一定会定期消费MSNBC的人。像布莱恩·格拉泽（Brian Grazer）和罗恩·霍华德（Ron Howard）的Imagine Entertainment这样的房屋，生产了“纸与胶水”。但是，在一个充满了诸如Netflix，Hulu和Amazon之类的深入竞争的景观中，成为新手分销商。为了竞争，西班牙与JR和团队有所承诺。“我告诉他们没有人会像我们一样照顾他们的孩子，我的意思是，”她说。 “很多（发行人）做很多电影，因为他们可以，而且他们有能力拍摄很多电影，但这也意味着有时有些电影会迷失在洗牌中。当我们有一部电影时，我们将真正照顾它，并尽可能多地将其推出并使用我们所有的资产来做。”其他不同的网络和平台。因此，当您进入NBCU新闻集团生态系统时，当您查看整个投资组合时，就会有很多影响，这是我们非常试图利用的东西。这种曝光和促销是在许多其他地方都不容易复制的东西。 “似乎是MSNBC电影的主要竞争对手琼斯驳斥了这一观念。“是的，我们都是有线网络，但是我们不仅与CNN竞争，而且我们与Netflix竞争，我们正在与Hulu竞争，我们正在与Hulu竞争， 《纽约时报》，”她说。 “有很多不同的分销平台，因此我们的主要重点是寻找项目适合我们品牌的肋骨。”（图：“纸与胶”）
MSNBC is giving cable news rival CNN increased competition in the exploding documentary arena through ramped up acquisitions by a revived arm devoted to non-fiction programming.
MSNBC Films showed the seriousness of its intent in June, when it won an intense bidding war for “Paper & Glue,” by the visual artist and prior Oscar nominee JR, ahead of its Tribeca Film Festival premiere. “Paper & Glue” has since qualified for Academy Award consideration, and is competing against documentaries including “Julia,” backed by CNN Films and Sony Pictures Classics. MSNBC also has two short documentaries up for Oscar consideration – Emily L. Harrold’s “Meltdown at Dixie” and Seth Freed Wessler’s “The Facility." (Field of Vision qualified "The Facility.")
“We're cherry-picking projects that exist in the ecosystem, whether it’s content from studios, or from an independent filmmaker, or a production company,” explains MSNBC president Rashida Jones, who brought in veteran docu producer Amanda Spain as VP of longform acquisitions in March.
“At MSNBC Films, we acquire films that are finished, or films that are in post-production or in pre-production or we'll even come on a film in early development,” Spain adds.
MSNBC Films gained credibility after teaming with sister division Focus Features to air Dawn Porter’s documentary “The Way I See It” in October 2020. About former White House photographer Pete Souza, the doc became the highest-rated non-news program in MSNBC history, NBC says. Per Nielsen, the commercial-free television premiere of the doc delivered 3.7 million total viewers.
Jones, senior VP of NBC News and MSNBC prior to being named MSNBC president a year ago, said the success of “The Way I See It” demonstrated that “there was an audience for this kind of program and there was a market for it," considering it an early indication that this type of content "can work for our network. This is content that can work for our audience and there's interest. So, how do we build an ecosystem to build upon that?”
In March, Jones hired Spain. Since then, Spain has acquired nine feature documentaries, five docuseries and three shorts. Besides JR’s “Paper & Glue,” they include Rachel Boynton’s “Civil War (Or, Who Do We Think We Are),” Christopher Stoudt’s “Four Seasons Total Documentary,” “Meltdown in Dixie,” Field of Vision’s “The Facility,” and Nicholas Mihm’s “In the Dark of the Valley.” Andre Gaines’ “Stories We Tell: The Fertility Secret,” featuring NBC news anchor and correspondent Sheinelle Jones, will air Dec. 19 on MSNBC.
Spain is quick to point out that MSNBC Films is not tied to the traditional documentary feature format, pointing out that “Stories We Tell: The Fertility Secret” is considered a broadcast hour.
“In our space we are doing feature films, but we're also doing series, and then there's still your broadcast hour," she says. "So, our long form isn't just one thing.”
As for what she's looking for, Spain says "humanity" and a story that goes beyond the headlines.
“MSNBC is a place for news and politics, and so we do want to make sure that we're telling the stories behind those stories,” she says. “People read a headline or see a news subject, and they think they know everything, but what's so great about documentaries is that they take a deeper dive into things that people think they know and really show the human side of these issues or moments in history.”
JR's last feature length docu, "Faces Places," earned him an Oscar nomination along with the late Agnes Varda and MSNBC Films teamed with Abramorama to put “Paper & Glue” into theaters to qualify for Oscar consideration this season. MSNBC docus typically air on the news cabler on a Sunday night and eventually make their way onto MSNBC’s The Choice channel on Peacock, the streaming service owned by NBCUniversal.
“One of our goals with MSNBC Films was to try to reach a new audience," says Jones. "So, there are people who are interested in these topics, but not necessarily watching MSNBC or not necessarily always watching linear. So, the goal simply put, was to broaden our audience base and to diversify our audience base. Streaming is a piece of that, where some of our program’s air on streaming, but really looking for an opportunity to get to more people who aren't necessarily consuming MSNBC on a regular basis.”
Another goal is to attract premiere documentary filmmakers and production houses like Brian Grazer and Ron Howard’s Imagine Entertainment, which produced “Paper & Glue.” But being a newbie distributor in a landscape filled with deep-pocketed competition like Netflix, Hulu and Amazon is challenging. To compete, Spain approached JR and team with a promise.
“I told them no one was going to take care of their baby like we would, and I meant it,” she says. “A lot of (distributors) do a lot of films because they can, and they have the capacity to do a lot of films, but that also means that sometimes some films get lost in the shuffle. When we have a film, we are going to really take care of it and push it out as much as possible and use all of our assets to do it.”
Jones adds: “Working with MSNBC Films, gives you access to a lot of other different networks and platforms. So, when you come into the NBCU News Group ecosystem there is a lot of reach when you look at the entire portfolio and that's something that we very much try to leverage. That kind of exposure and promotion is something that isn't easy to replicate in a lot of other places.”
While CNN Films, known for “RBG,” “Three Identical Strangers” and most recently “Roadrunner: A Film About Anthony Bourdain,” might appear to be MSNBC Films’ main competitor, Jones refutes that notion.
“Yes, we're both cable networks, but we are competing, not only with CNN, we're competing with Netflix, we're competing with Hulu, the New York Times,” she says. “There are so many different distribution platforms and so our primary focus is finding projects to distribute that fit our brand.”
(Pictured: "Paper & Glue")
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发表于 2022-7-5 02:59:30
发表于 2022-11-11 00:07:09